Privacy Policy

Effective Date: 24th February 2025

West USA Realty (“West USA Realty,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices you have regarding your information when you use our website, search properties, request information, request a home valuation, create or use saved-search/account features, or otherwise interact with our services.

By using this website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Information You Provide Directly

When you contact us, fill out a form, request a home valuation, ask about a property, create an account, save searches, or otherwise communicate with us, we may collect information such as:

  • Your name
  • Email address
  • Phone number
  • Property address
  • City, ZIP code, or preferred search areas
  • Buying, selling, relocation, or investment preferences
  • Login or account details you choose to create
  • Any message, comments, or other information you submit

Property Search and IDX Information

When you use property search tools, listing alerts, saved searches, or related account features on our website, certain information may be collected and processed through our IDX/search technology providers in order to deliver listing results, saved property tools, market updates, and related real estate features.

Information Collected Automatically

When you visit our website, we may automatically collect certain technical and usage information, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring website
  • Pages viewed
  • Date and time of visits
  • General location information derived from IP address
  • Clickstream data and website interactions

Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to operate the website, remember preferences, measure traffic, analyze user behavior, improve website performance, and support marketing or remarketing activities where applicable.

2. How We Use Your Information

We may use your information to:

  • Respond to your questions, requests, and inquiries
  • Contact you about properties, real estate services, or valuation requests
  • Provide buyer, seller, relocation, and investment-related support
  • Deliver property search, saved search, account, and alert features
  • Improve website functionality, usability, and content
  • Monitor and analyze website traffic and performance
  • Detect, prevent, and address fraud, security, or technical issues
  • Maintain records and internal business operations
  • Comply with legal, regulatory, and contractual obligations
  • Protect our rights, business interests, and users

3. Google Analytics

We use Google Analytics to better understand how visitors use our website and to improve site performance, content, and user experience.

Google Analytics may use first-party cookies and collect information such as browser and device data, pages visited, on-site interactions, and traffic/referral information. Google states that Analytics collects first-party cookies, device/browser data, and on-site activity data for measurement and reporting, and that while IP-related information is used in collection, Google Analytics does not log or store IP addresses.

We use this information in aggregated or pseudonymous form to analyze website usage, evaluate content performance, and improve our services.

You can learn more about how Google Analytics handles data through Google’s policies and controls. You may also manage cookie settings through your browser and, where applicable, our site’s consent tools.

4. IDX and Third-Party Property Search Services

Our website may use a third-party IDX/property search provider, including iHomefinder, to power listing search, saved search tools, property alerts, account features, and related real estate functionality.

When you interact with those features, information may be collected and processed by that provider in accordance with its technology and privacy practices. According to iHomefinder’s privacy policy, its IDX programs and services may collect information such as browser type, IP address, visit date and time, referring website, and information you choose to submit, including contact and account information.

We encourage users to review the privacy practices of any third-party tools integrated into the website.

Our website uses cookies to improve your experience and support core functionality. The website also presents cookie consent and preference controls, and publicly states that cookies are used to improve the user experience. The site’s cookie preference interface identifies an essential consent-preference cookie used to store a user’s cookie choices for 30 days.

You can manage cookies through:

  • Our cookie consent/preferences tool, where available
  • Your browser settings
  • Applicable third-party opt-out tools

Please note that disabling certain cookies may affect site performance or the availability of some features.

6. How We Share Information

We may share your information in limited circumstances, including:

  • With agents, staff, contractors, or affiliated personnel helping respond to your inquiry
  • With service providers that support website hosting, analytics, CRM, lead routing, communications, property search, IDX tools, marketing, or technical operations
  • With vendors that help us deliver valuation tools, listing functionality, saved searches, or account features
  • With professional advisors such as attorneys, accountants, or compliance providers
  • If required by law, court order, subpoena, or lawful government request
  • To protect the rights, safety, property, or legal interests of West USA Realty, our users, or others
  • In connection with a merger, acquisition, restructuring, financing, or sale of all or part of our business or assets

We do not sell your personal information for money. However, some analytics, advertising, or remarketing technologies may be treated as data sharing under certain privacy laws.

Our website may contain links to third-party websites, platforms, maps, tools, listings, or services. We are not responsible for the privacy, content, or security practices of those third parties. Your use of third-party services is governed by their own terms and privacy policies.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Respond to your inquiry
  • Provide requested services or features
  • Maintain account or property-search functionality
  • Meet legal, compliance, tax, accounting, and recordkeeping requirements
  • Resolve disputes and enforce agreements
  • Protect our business interests

Retention periods may vary depending on the nature of the information and the reason it was collected.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.

10. Your Rights and Choices

Depending on your location, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information, subject to legal exceptions
  • Opt out of certain communications
  • Manage cookies and similar technologies through available controls

To make a privacy-related request, please contact us using the contact information below.

11. Children’s Privacy

This website is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, technology, vendor relationships, legal obligations, or business practices. When we do, we will post the updated version on this page and revise the Effective Date above.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

West USA Realty
2355 W Utopia Rd Ste #100
Phoenix, AZ 85027
Phone: 602-942-4200
Email: chapman@westusa.com